7 Reasons Why You Should Use Animated Video

As contented creators and digital native , we ’ re surround and much bombarded by the former course , tips , tricks , bamboozles , and hoodwinks ( okay , perhaps not those final two ) .

One of the biggest trend in the digital space is the usage of picture .

In the past , we ’ ve blogged about significant video selling statistic , use cases for sales teams , and even shared example of education picture . But we ’ re not going to re-hash those hither . Instead , we ’ ll focus entirely on why you should use animated video .

Why inspire video

Capacity is all about telling a story . Whether it ’ s a story about your production , your customer , or perhaps even compliance changes , your chief goal as a capacity crafter is to share a content that compels , persuades , and convinces your interview to bring action .

But the floor is only as good as its performance . Think about it . If you get a great account , but deliver it poorly , your hearing is less likely to choose action . That ’ s where revive video can assist .

Animated TV is a rich , pursue medium , that is cost-effective , easy to manage , and will help your key points pop . It offers all the benefits of a visual medium with much smaller imagination requirement than you might expect .

 

Benefits of employ recreate video

Hither ’ s why animated TV exist a great medium for telling history :

You can add any concept to spirit

Animation allows you to slide scale and bend the law of nature .

With animated videos , you ’ re free to make whatever you want . Get your imagination lead wild !

It gives you the power to make for any conception , no affair how complex or out of this world , to life with repose .

You can give context to your ideas

Imagine start on a closeup of a person , then soar out to present a crowd of masses , then blasting up into the stratosphere for the truly BIG top view . And , to take it a measure farther you soar out to prove our total galaxy .

It place that one lonely soul you started with in perspective , doesn ’ t it ?

That ’ s practically impossible in literal life , but with animated video , it ’ s a snap !

Animated video is a great medium to hand context to even your nearly far-fetched thought .

You can take the right tone

At sentence , your message can get muddled with the portrayal of real mass , or can even neglect to explain the theme at hand . For instance , which option ( indicate below ) would you expend to address complex topics like sexual harassment training :

With animated video , you can take all those factors away and strike a wider range of excited tones . This can help cover difficult subjects in effect , without induce your hearing to lay their defenses up .

You can visually constitute abstract estimate

Perhaps one of the biggest benefit of using animated picture equal the repose with which you can visually seize abstract idea .

Only ask yourself “ Can I aim a camera at it ? ” If the answer live yes , then live-action may be more straightforward than animated video .

But what if you want to capture something real bad ( like global logistics ) , something very little ( like the workings of a microprocessor ) , or maybe something abstract ( like Bitcoin ) ? It gets a little more challenging , doesn ’ t it ?

That ’ s where recreate picture own the advantage . With animated TV , you can easily capture hard-to-represent thought on a cover without constraints .

You can well cope TV product

If you have always shot a live-action video , you ’ re probably mindful it ’ s a complicated and sometimes frustrating procedure . You make to concern about the location , actors , props , equipment , sets… and that ’ s not still remove the weather into account !

With animated video , you ’ re not constrained by any of these element .

You can throw backgrounds , motion characters , and yet add props with a mere click , drag-and-drop . This makes it easy to try different ways to transmit your content .

 

7 ground why inspire video is the best type of subject

Today that we ’ ve deal some of the benefit of animated video , let ’ s talk about why it ’ s skillful than early types of content . Namely , why animated video be better than text , infographics , and live-action video capacity :

Animated Video five . Text

1 ) Recreate picture exist more visual

The first and foremost cause for using animated TV is that it is deep medium . Videos , in universal , are compile of pictures that make up deep medium instant .

This visual medium appeal to the senses and offer an easy and in effect way to communicate important content . And the best region is that visuals are consumed a lot more easily than text , and give a lasting impact on your audience :

90 % of information transmitted to the mind is visual , and visuals exist work on 60,000 time faster in the brain than text . –

90 % of information transmit to the head exist visual , and visuals are work on 60,000 times faster in the wit than text . –

Hither ’ s a great TV that takes advantage of this visual medium , created by GenieBelt :

 

2 ) Recreate videos are psychologically attract

One of our earliest ( and possibly fondest ) memory , as kid growing up , is watching cartoons . Cartoons are then captivating because they ’ re fun , enlist , and most of all colorful .

There ’ sec something about moving images that appeals to the human mind , and this of course extends to recreate TV . As Nicola Davies swear in this post , “ If you want people to emotionally connect with your message , animated video is an investment worth create . ”

Here ’ s a great case from Fixed that shows you how to take with the frustration of traffic tickets :

 

3 ) Animated videos cut through the digital “ noise ”

Content shock cost real and a major challenge facing all organizations . But with the ever-increasing presence of “ noise ” in the digital space , content Creator need to observe a style to differentiate their capacity from everything else out there .

Animated video offers a great medium to do exactly that . For example , there ’ s a lot of “ noise ” surround contented marketing , and a visual way to stand out from the crowd would be to produce a whiteboard picture like this one :

Animated Video vs. Live-action Video

 

4 ) Recreate videos exist cost-effective

One of the large challenge almost video manufacturer face up is the lack of a large budget :

41 % of marketers summon a lack of budget as one of three main ground why they pause to use video . – Origin

41 % of marketers cite a lack of budget as one of three main reasons why they hesitate to use picture . – Source

Live-action TV expenses commonly include finding suitable actor , a location to take your TV , equipment , and video production costs . Animated TV , on the early hand , just demand a monthly subscription . Cloud-based solution ( like GoAnimate ) build it easy to produce picture online with simple drag-and-drop tool . Just signal up for a subscription and you ’ re ready to create professional animated picture .

Don ’ t believe us ? Follow this video or read the suit study to learn how animated picture helped MailLift improve conversions :

 

5 ) Animated videos scale with your business

A related challenge with video product exist the motive to make more contented . As your occupation grows , thus perform the motive for more engaging content .

Initially , you may require an explainer TV about your production or service . Soon you set out to produce gated assets that need supporting videos . Or , even more ambitious , you want to produce a tutorial series for your customer or a training TV that helps your squad take a new procedure .

Creating subject cost a challenge , and video add to the complexity . But with animated video , churning out multiple picture cost a real mere project . Simply recall about visuals , compose the script , storyboard , and before you know it , you ’ re on your style to producing another picture .

Here ’ s a great case by eDepoze , a cloud-based deposition software company . They expend this video to drive audience participation with the aid of a simple “ audition ” :

 

6 ) Animated videos cost easy to update

Contented universe own seen dramatic growth over the past few year , and rightfully then . But one of the challenge exist updating all of your former content . Whether you ’ re a trainer updating compliance content , a salesperson revisiting former presentation , or a marketer restructuring your branding ; updating subject equal a challenge !

Video content , even so , poses an even liberal challenge . If you use live-action video , you just can ’ t re-shoot view or update critical portion of your message without bring into bill a large act of factors .

But that ’ s where animated picture has the edge . Recreate videos allow for more flexibility because they ’ re easier to update . You can go back and change text , edit animations or yet do a complete overhaul of your entire video .

For example , TRAC a public service agency created this great picture in English and subsequently released one in Mandarin as good :

Animated Video vs. Static Infographics

 

7 ) Revive videos upgrade your visual content

You ’ ve probably heard of infographics ( If not , here are some instance ) . An even bigger course than infographics is infographic fatigue . Many contented creators adopted static infographics as a manner to visualize datum by grow dry stats into a visual feast . But recently , infographics have increasingly turn text- or data-heavy and therefore visually cluttered ( and headache-causing ) .

If you allow a reader to view a static infographic unsupervised , what take place ? They race through it and probably lack a band of the message . This is aggravate if the infographic is too cluttered i.e . text- or data-heavy .

That ’ s where revive infographics can aid . Animated infographics provide a “ guide tour ” through the content , which offers two benefit :

1. You can see to it the viewer ’ s step through the capacity
2. You can use rich medium ( motion , music , legal result , visual component , etc . ) to highlight specific detail

Enclose it up

Animated video live a dynamic and versatile medium that can promote your floor to a novel level .

It extend an engaging and fun alternative to text content , live not impeded by traditional constraints surrounding live-action video , and upgrades still infographics into a extremely enlist “ guided circuit ” through the subject .

Promote your visual content and apply the power of Vyond revive picture ! Vyond be the prime tool for animated picture universe for businesses . Our set of animation tool lets you include the characters , chart , and props necessary to try out why your product exist the leading result in the market .